Briscoes: You’ll never buy better?
It’s a really annoying jingle and an even more annoying tagline – more so becuase it’s highly dishonest. Briscoes is a chain of homeware stores across New Zealand known for its permanent sales (advertised as “get in quick – 2 days sale”).
The thing with Briscoes is that from what I have seen – the sale price actually brings it in line with the retail price in most stores. We found this when I bought a coffee machine. They had it “on sale” for $499 down from a supposed RRP of $899. Except when i was doing my price checks, I couldnt find any other store that sold it for for more than $499. We ended up buying it at Moore Wilsons.
We have done the same price checks today, and out of 10 separate items, only one of them came out cheaper at Briscoes – a Tefal frying pan which would normally have been the same price as in Moore Wilsons, but had 40% off in Brisoces, and this time Briscoes weren’t exaggerating the price before discounting.
Just be aware of this kind of thing. I have found time and again that “sales” “bulk buys” and “special prices” of all descriptions are a con over here. Why the commerce commission allows it I have no idea – but it really will pay you to check your prices before buying.
Today we saved about $50 on three items where there was a cost difference, and will save another $150 on a few items that I know are cheaper in Wellington stores. Its a start.
Unfortunately I cant actually spend that on coffee!