Briscoes: You’ll never buy better?
It’s a really annoying jingle and an even more annoying tagline – more so becuase it’s highly dishonest. Briscoes is a chain of homeware stores across New Zealand known for its permanent sales (advertised as “get in quick – 2 days sale”).
The thing with Briscoes is that from what I have seen – the sale price actually brings it in line with the retail price in most stores. We found this when I bought a coffee machine. They had it “on sale” for $499 down from a supposed RRP of $899. Except when i was doing my price checks, I couldnt find any other store that sold it for for more than $499. We ended up buying it at Moore Wilsons.
We have done the same price checks today, and out of 10 separate items, only one of them came out cheaper at Briscoes – a Tefal frying pan which would normally have been the same price as in Moore Wilsons, but had 40% off in Brisoces, and this time Briscoes weren’t exaggerating the price before discounting.
Just be aware of this kind of thing. I have found time and again that “sales” “bulk buys” and “special prices” of all descriptions are a con over here. Why the commerce commission allows it I have no idea – but it really will pay you to check your prices before buying.
Today we saved about $50 on three items where there was a cost difference, and will save another $150 on a few items that I know are cheaper in Wellington stores. Its a start.
Unfortunately I cant actually spend that on coffee!
Comments
5 Comments on Briscoes: You’ll never buy better?
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Hubby on
Thu, 1st Jul 2010 10:09 pm
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Juli Ryan on
Sun, 11th Jul 2010 2:36 pm
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Avalon on
Thu, 15th Jul 2010 12:12 pm
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Fran on
Wed, 16th Nov 2011 9:05 am
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Avalon on
Wed, 16th Nov 2011 2:05 pm
Well, it may mean we can afford to buy two straws to go with the bottle of coke. Instead of sharing the one straw!
There are so many people who rave about the sales at Briscoes. Gah!
Lol – I mentioned this to a Kiwi Friend the other day – as soon as the words “Briscoes sales” left my mouth, his face distorted into a grimace of disgust!
It seems many of his friends are also getting ripped off into believing the sales are worth something. Thankfully – he gets it, so I didn’t have to smack him across the head with a wet kipper!
Have you noticed the bigger the pack size the more the unit price goes up? I’ve noticed in Petone Pac ‘n Save that the unit price of a 12 pack of toilet rolls is more than the unit price if you buy them in a four pack. Ditto with Watties baked beans (not that I buuy these) but a three pack cost more per tin than buying them separately… weird?
I have indeed. I actually write about this in the book – but now you mention it – I feel its worth a blog post all of its own.
Its noce to know we arent the only ones who notice these things though 
Hxxx
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